Registration and breakfast will begin at 8:00 am. You need to enter the Newseum at the 6th Street entrance. We will have signage directing you to the 7th floor where you will register, enjoy a breakfast spread catered by Wolfgang Puck and meet with exhibitors (and collect swag). Don’t forget to check in on Gowalla, Facebook Places and foursquare.

We will promptly begin the program at 9:00 am with a quick video by AMP media partner — the super talented The Duke & the Duck — about the history in innovation and communication. From that point, we will dive head first into our morning keynote. We recommend you review the program and plan your itinerary in advance.

All keynote sessions, and breakfast and lunch will be held on the 7th floor. The breakout sessions will be divided into three tracks: persuasion brought to you by AOL Huffington Post Media Group, activation brought to you by Microsoft & engagement. Breakout sessions will be held on the 8th floor of the Newseum. You can familiarize yourself with the layout of the summit here: http://ampsummit.com/ampsummitlayout/

Naturally, we will have Wi-Fi at the Newseum so you’re not slowed down in sharing your experience at AMP and responding to important emails. The network username and password will be provided to you at registration and listed on table tents throughout the conference. Microsoft is hosting an attendee lounge on the 7th floor where you can make phone calls, do some work and power-up, if needed. A private speaker lounge will be located on the 8th floor.

If you’re tweeting about the summit, be sure to include the hashtag #ampsummit. Tonight we are launching the AMP Summit TweetLounge — a Twitter live-stream dedicated to the conversation happening at the conference. All tweets including #ampsummit will be featured in the live-stream on http://ampsummit.com.

Media partner Holler is providing a simple service for iPhone users for connecting around the great content, sessions and attendees at our event. Whether you want to connect during or after AMP Summit, Holler will help you stay up to date on what’s going on. You can download the application here: http://holler.com/amp.

After the last keynote talk, buses will begin to transport attendees and speakers at 5:15 pm from the Newseum to L2 Lounge in Georgetown for the AOL Huffingpost Media Group headline party.

Most importantly, come to AMP Summit with an open mind. You will meet people like you that are interested in discussing how the Internet and technology have forever changed the worlds of activism + media + policy. Share your thoughts and listen to what they have to say.

While at the conference, if you have questions please look for individuals wearing “staff” badges or tweet @AMPSummit.

We’ll see you at the Newseum.

Pete discussed specifically how technology allows us to connect much more with less, and stressed that at the end of the day, it’s not about technology but relationships.

Watch the video presented by Connections Media below:

This week at AMP Summit, Pete will curate the discussion Persuasion Trends: Innovative Social Marketing & Online Advertising featuring Peter Cherukuri of AOL Huffington Post Media Group; Katie Harbath of Facebook; Anders Jones of Rapleaf; and Andrew Roos of Google.

To view the full agenda for AMP Summit 2011, click here: http://ampsummit.com/agenda/.

Last year’s event featured a special roundtable, “Privacy in the Internet Age: Does D.C. Have a Role to Play?” The expert panelists included: Lillie Coney of the Electronic Privacy Information Center; Will DeVries of Google; Bruce Mehlman of Mehlman Vogel Castagnetti; Berin Szoka of the Progress and Freedom Foundation; and Christopher Wolf of the Future of Privacy Forum.

Watch a segment of the privacy roundtable presented by Connections Media LLC.

We’ll continue the conversation about privacy and the Internet at this year’s AMP Summit. Tony Romm of POLITICO Pro, Bryan Gernert of Resonate Networks and leading attorneys on privacy Stuart Ingis, Partner at Venable and Gerry Stegmaier, Associate at Wilson Sonsini Goodrich Rosati will curate the panel, titled “Data, Privacy and Personalization.” Learn more about this year’s programming here: http://ampsummit.com/agenda/

Seats are limited and we want to see you at AMP Summit. Please contact Meghann Olshefski at meghann@ampsummit.com with questions about registration.

I’d been tossing around an idea to try to leverage the inherent competitiveness among college football fans and a location service as a way to drive traffic to the new site. As luck would have it, Josh Williams of Gowalla was on the opening panel.

The panel set up was very low-key and comfortable, making it easy to approach Josh and share my idea. He immediately introduced me to Andy Ellwood, Gowalla’s head of business development, and we grabbed a coffee to discuss the idea further.

It became apparent rather quickly that this fit in with their campus engagement strategy so Andy and I made plans to sync up after the Summit had finished. After some very diligent and sometimes relentless effort on both our parts, the AP Top 25/Gowalla Check-in Challenge was launched a few weeks into the season.

The Challenge was a success for both AP and Gowalla by helping to drive traffic to AP’s site and to boost adoption of Gowalla on college campuses. The Challenge and associated scholarship was won by the University of Houston whose social media team created a standalone landing page, Facebook tab and YouTube video promoting their participation. All of this was the result of a project hatched in the hallway outside the 2010 AMP Summit.

Looking forward to what comes out of the next one.

About Joe Webster: Joe Webster is a digital marketing, social media and audience engagement consultant. Prior to consulting, he served as deputy director, digital marketing for the Associated Press where he helped develop AP’s social media strategy, built product specific websites, oversaw AP’s e-mail marketing team and managed digital audience engagement through partnerships, social media and online advertising.

You can watch the video of Jonah’s keynote address below.

• Rep. Peter Roskam writes on TechRepublican about DC, Silicon Valley digital divide — the same topic he addressed during his panel on Friday.
• The Hill picked up Rep. Roskam’s comments at AMP.
• ClickZ’s Kate Kaye (@ClickZPolitics) previews Saturday’s Translating Online Activism into Offline Impact panel on Twitter: “Big panel @AMPsummit tomorrow 10:30 am – we’ll talk Online Driving Offline Action w/ focus on @ScottBrownMA & @Melancon2010 campaigns #amp10″
• Jerome Armstrong gave some insider information about our “Gate-crashers and Armies of David” panel that he moderated on Friday: “I got to decide the format, so we are skipping over the speechs and going straight into, after intro’s, the questions.”
• Have you been tweeting at #AMP10? Reply to this tweet to get yourself added to @CassidyDigital’s AMP10 Twitter list: “Who else should be on this list?http://twitter.com/CassidyDigital/amp10#amp10#PoliTech”

Also, be sure check out  http://TweetWatchReport.com for the top #AMP10 tweets from the conference.

The people-powered movement, fueled by the Internet and technology, is changing the worlds of activism, media and politics. Everyday, new technologies are emerging that strengthen this people-powered movement by giving individuals the tools they need to make their voices heard. But, as Joe Trippi said in his first AMP blog post, there is more work to be done. During this year’s inaugural summit, we’ll discuss just that, challenging traditional strategies and inspiring new thinking.

If you’re going to be there, we look forward to connecting with you, seeing your pictures and reading about your experience at the inaugural AMP Summit. Follow us on Twitter (@AMPSummit), include the hash tag #amp10 in your tweets, and post on our Facebook wall.

Let’s get started.

On Thursday, Sept. 23, we’re having a Networking Expo / Welcome Happy Hour at the Marriott. Then, on Friday, Sept. 24, the Heritage Foundation is hosting a Networking Happy Hour at Fire and Sage restaurant located in the Marriott.

AOL is also sponsoring our Friday night AMP Summit Party which will take place at L2 Lounge in Georgetown. This is an event you won’t want to miss.

If you can’t make it to the entire conference, don’t miss out on these excellent networking opportunities. You can register for a networking-only pass that will give you access to all of these events here.