Summit Agenda 2011

AMP Summit 2010 gathered 300 influential leaders from across industries in the nation’s capital to hear from experts in activism, media and policy. The 2011 AMP Summit brought to you by YouTube will be even better. This year’s program includes nine individual breakout panels (three for each focus track) and three keynote sessions featuring thought leaders and industry innovators who will discuss their views of today and tomorrow.

Check out this year’s agenda and the exciting panels we have organized for each track (Persuasion, Activation and Engagement), and then request an invite to attend AMP Summit 2011. See you there.


Wednesday, September 28
5:30 – 8:00 PM
 
Welcome Reception Hosted By Microsoft
Open to all AMP Summit 2011 attendees (Location: Microsoft, 901 K St. NW, Washington, D.C. 20001)

 

Thursday, September 29

Persuasion

Activation

Engagement
8:00 – 9:00 AM Registration


Breakfast
9:00 – 9:15 AM Welcome to AMP Summit 2011 brought to you by
9:00 – 10:15 AM
Opening Keynote: “How are people, empowered by technology, forever changing the worlds of activism, media and policy?”

10:15 – 10:30 AM Mix & Mingle + Peet’s Coffee Break
10:30 – 11:30 AM
Persuasion
Activation
Engagement

Persuasion Trends: Innovative Social Marketing & Online Advertising

Mobilizing the Crowd: Better Grassroots Engagement

The State of the Industry: Adapting to a Digital Age

11:30 – 12:00 PM
Mix & Mingle + Peet’s Coffee Break
12:00 – 1:00 PM
Keynote Luncheon: “The State of Innovation in Newsgathering: Where Do We Go From Here?”

1:00 – 1:15 PM Mix & Mingle + Peet’s Coffee Break
1:15 – 2:15 PM
Persuasion
Activation
Engagement

Data, Privacy & Personalization

Social, Mobile, Location: The Future of the Web

The Future of News: Immediate, Social and Mobile

2:15 – 2:30 PM Mix & Mingle + Peet’s Coffee Break
2:30 – 3:30 PM
Persuasion
Activation
Engagement

Brands as Publishers: Interactive Content and Video

Mobilizing for Social Good: The Changing Face of Philanthropy

Networked: What Women Want and Why You Should Care

3:30 – 3:45 PM Mix & Mingle + Peet’s Coffee Break
3:45 – 4:45 PM
Closing Keynote: “The State of Innovation in Governing”

6:00 – 9:00 PM Headline Party Hosted By AOL Huffington Post Media Group
Open to all AMP Summit 2011 attendees (Location: L2 Lounge)