Summit Agenda 2010

Thursday, September 23rd
3:00 PM – 7:00 PM Conference Registration (Marriott Metro)
5:00 PM – 7:00 PM Networking Expo / Welcome Happy Hour (Marriott Metro – London Room)

 

Friday, September 24th
Activism
Media
Politics
8:00 AM Conference Registration Opens (Marriott Metro)
8:55 AM Group Check-In (Places, foursquare, Gowalla, SCVNGR)
8:00 AM – 8:45 AM Breakfast
9:00 AM – 10:00 AM
KEYNOTE: How are people, empowered by technology, changing the world of activism, media, and politics?

10:00 AM – 10:30 AM Coffee Break
10:30 AM – 11:30 AM
CASE STUDY:
Digital Diplomacy: A Global Perspective

HOW-TO:
Primetime, Daytime, and the Impact of Emerging Media

CASE STUDY:
Reaching an Audience with Persuasive Online Advertising

LAB:
Apps for Democracy + The World

11:30 AM – 12:30 PM Lunch
NOON – 1:00 PM Speaker Book-signing (Foyer)
1:15 PM – 2:15 PM
HOW-TO:
Engaging Women + Moms

THOUGHT:
The Future of the Political Information Market

THOUGHT:
Bridging The DC, Silicon Valley Digital Divide

LAB:
How to Identify and Engage Influencers

2:15 PM – 2:30 PM Break
2:30 PM – 3:30 PM
HOW-TO:
Better Outreach Through Technology

THOUGHT:
Gate-Crashers and Armies of David’s

CASE STUDY:
How the two National Committees are embracing APIs, Open Source, and Open Data

LAB:
The Science of Social Media Marketing

3:30 PM – 4:00 PM Coffee Break
4:00 PM – 5:00 PM PRIVACY ROUNDTABLE: “Privacy in the Internet Age: Does DC Have a Role to Play?”
5:00 PM – 7:00 PM Networking Happy Hour hosted by The Heritage Foundation (Fire + Sage, Hotel Lobby)
7:00 PM – 10:00 PM AMP Summit Party Sponsored by AOL (L2 Lounge)



Saturday, September 25th
8:00 AM Conference Registration Opens (Marriott Metro)
8:00 AM – 9:00 AM Breakfast
8:55 AM Group Check-In (Places, foursquare, Gowalla, SCVNGR)
9:00 AM – 10:00 AM
KEYNOTE: The Modern Political Campaign

10:00 AM – 10:30 AM Coffee Break
10:30 AM – 11:30 AM
THOUGHT:
Interactive Grassroots, Real People, and Movements

CASE STUDY:
It’s the Audience, Stupid! Traditional Media + Direct Media Unite

CASE STUDY:
Translating Online Activism into Offline Impact

LAB:
Rich Media: Data Visualization + Online Video

11:30 AM – NOON Speaker Book-signing (Foyer)
NOON – 1:00 PM LUNCHEON KEYNOTE: Historical Review: A Case-Study on One of the First Online Advocacy Campaigns + Social Media and its Impact on Policy Change
1:15 PM – 2:15 PM
THOUGHT:
Location, Location, Location!

THOUGHT:
Real-Time Journalism: The Impact of Technology Explored

CASE STUDY:
Modernizing Government: Building a Digital Democracy

2:15 PM – 2:30 PM Break
2:30 PM – 3:30 PM
THOUGHT:
Social Mobilization and Online Fundraising

THOUGHT:
What is the Definition of “News” in the Internet Era?

HOW-TO:
Elements of an Effective Online Campaign

LAB:
Social Gaming Strategies Empower Activists

3:45 PM – 4:00 PM AMP Summit Wrap-Up